Search Engine Optimization in SharePoint 2013 – SEO Properties

The web content management infrastructure in SharePoint 2013 includes a number of significant improvements targeted at search engine optimization for publishing sites. Major features such as cross-site publishing and managed navigation have been definitely getting a lot of attention but there are also smaller and less known features that can also be very useful.

Page SEO Properties

The Page content type in SharePoint 2013 has a number of fields dedicated to search engine optimization. You can populate these fields by selecting the Edit SEO Properties menu item in the SharePoint ribbon while editing a page.
SharePoint 2013 Edit SEO Properties ribbon menu item

On the Edit SEO Properties page, you can set the following field values:

  • Name – the page name to appear in search results. Defines the “canonical” url of the page. (Note: for term-driven pages, this maps to the Friendly Url Segment term property)
  • Title – the page title to appear in search results. Defines the HTML title tag value of the page. (Note: for term-driven pages, this maps to the Navigation Node Title term property)
  • Browser Title – if set, overrides the browser page title and HTML title tag value above.
  • Meta Description – short summary of page content. Search engines may display this in search results. Defines the “description” meta tag content of the page.
  • Meta Keywords – keywords that describe the content of the page. Defines the “keywords” meta tag content of the page.
  • Exclude from Internet Search Engines – indicates to search engines if this page content should be indexed or not. If the page is to be excluded, adds a noindex robots meta tag to the page.

SharePoint Cross-Site Publishing and Search Engine Optimization

The SEO Properties above work great for standard publishing pages but what if you are using cross-site publishing to display content on the publishing site? It turns out that you can also control the Browser Title, Meta Description and Meta Keywords tag content through search. The Catalog-Item Reuse web part that is typically used to display information on catalog item pages will use the following managed property values to generate meta tags for the page:

  • SeoBrowserTitleOWSTEXT – value will be used to populated the <title> tag
  • SeoKeywordsOWSTEXT – will populate the “keywords” meta tag
  • SeoDescriptionOWSTEXT – will set the “description” meta tag content

Basically, all you need to do is to map the crawled properties associated with your site columns to the managed properties above, run a full crawl and the meta tag will magically appear on your catalog item pages!

References

Canonicalization: https://support.google.com/webmasters/answer/139066?hl=en
Site title and description: https://support.google.com/webmasters/answer/35624?hl=en
Using meta tags to block access to your site: https://support.google.com/webmasters/answer/93710?hl=en

Business Connectivity Services, External Content Types and Content By Search in SharePoint 2013 – Part 2

In this blog post I’ll show how to surface data from external systems in SharePoint 2013 using Managed Navigation and Content By Search web parts. For instructions on how to crawl external systems using BCS, External Content Types and SharePoint Search, refer to my previous blog post: Business Connectivity Services, External Content Types and Content By Search in SharePoint 2013 – Part 1.

Managed Properties

In order for us to be able to use different Product and ProductModel external content type fields, we need to create a number of managed properties. For this example, the following managed properties need to be created:

  1. Navigate to Central Administration > Manage service applications > Search Service Application
  2. Click the Search Schema link in the Queries and Results side navigation section
  3. Click New Managed Property to create a new managed property for each of the items below
  4. ProductModelSummary
            • Name: ProductModelSummary
            • Type: Text
            • Searchable: True
            • Retrievable: True
            • Safe: True
            • Crawled property mapping: vProductModelCatalogDescriptionRead
              ListElement.Summary
  5. ProductModel
    • Name: ProductModel
    • Type: Text
    • Searchable: True
    • Queryable: True
    • Retrievable: True
    • Safe: True
    • Crawled property mapping: vProductAndDescriptionRead
      ListElement.ProductModel
  6. ProductDescription
    • Name: ProductDescription
    • Type: Text
    • Searchable: True
    • Retrievable: True
    • Safe: True
    • Crawled property mapping: vProductAndDescriptionRead
      ListElement.Description
  7. CultureID
    • Name: CultureID
    • Type: Text
    • Queryable: True
    • Safe: True
    • Crawled property mapping: vProductAndDescriptionRead
      ListElement.CultureID
  8. ProductID
    • Name: ProductID
    • Type: Integer
    • Queryable: True
    • Safe: True
    • Crawled property mapping: vProductAndDescriptionRead
      ListElement.ProductID
  9. Click the Content Sources link in the Crawling side navigation section
  10. Start Full Crawl for the AdventureWorks2012 content source

Result Sources

The next step is to create two new result sources on the publishing site that we can use later to configure content search web parts.

  1. On the publishing site, navigate to Site Settings > Search Result Sources
  2. Click New Result Source to create each of the result sources below
  3. Product
    • Name: Product
    • Query Transform: {searchTerms} contentsource:AdventureWorks2012 entityname:Product cultureid:en
  4. ProductModel
    • Name: ProductModel
    • Query Transform: {searchTerms} contentsource:AdventureWorks2012 entityname:ProductModel

Site Navigation

Now let’s confirm that managed navigation is enabled and configured on the SharePoint site. It is enabled for new publishing sites by default in SharePoint 2013.

  1. Navigate to Site Settings > Look and Feel > Navigation
  2. Make sure that Managed Navigation is selected for both Global Navigation and Current Navigation

Pages

We’ll need to create 3 new pages on the site – one top-level page listing all product models, one page that will list all products for a product model, and one page to display product details.

The first page has to be created by using the Site Actions > Add a page option so that SharePoint automatically creates and configures the navigation term.

  1. Create a new page called Products by going to Site Actions > Add a page
  2. Navigate to the Pages document library on the site
  3. Create a new page called Product by using the New Document option in the ribbon
  4. Create a new page called Product-Model by using the New Document option in the ribbon

Managed Navigation

Now is the time to configure the managed navigation to use the pages created earlier.

  1. Navigate to Site SettingsSite Administration > Term store management
  2. Expand the Site Collection node
  3. Expand the Site Navigation node
  4. Select the Products term
  5. Select the Term-Driven Pages tab
  6. Change target page for children of this term
  7. Change Catalog Item Page for this category and Change Catalog Item Page for children of this category to use the Product.aspx page
  8. Press Save to commit the changes
  9. Add a child term to the Products navigation term for each of the product model. No settings need to be customized for the child terms.
    • Mountain-100
    • Mountain-500
    • Road-150
    • Road-450
    • Touring-1000
    • Touring-2000

The navigation term set should now looks similar to this:
SiteNavigation

Content By Search

The final steps is to add and configure content search web parts to the pages we created earlier.

  1. Click the Products link in the global navigation to navigate to the Products.aspx page
  2. Edit the page and add a Content Search web part from the Content Rollup category
  3. Edit web part properties
  4. Press Change Query to bring up the Query Builder user interface
    1. On the Basics tab, switch to Advanced Mode, select ProductModel result source in the dropdown and clear the Query text
    2. Press OK to close the query builder
  5. Change the Number of items to show to 6
  6. In the Display Templates section, select Two lines as the Item display template
  7. In the Property Mappings section, select ProductModelSummary as Line 2
  8. Press OK to apply changes and save the page

The Products page should now look like this:
Products

Next, click one of the links on the page to navigate to the product model page.

  1. Edit Product-Model.aspx page
  2. Add a Content Search web part from the Content Rollup category
  3. Edit web part properties
  4. Press Change Query to bring up the Query Builder user interface
    1. On the Basics tab, switch to Advanced Mode, select Product result source in the dropdown
    2. Set Query text to productmodel:{Term.Name}
    3. Press OK to close the query builder
  5. Change the Number of items to show to 10
  6. In the Display Templates section, select Two lines as the Item display template
  7. Press OK to apply changes and save the page

Your Product Model page should now look similar to this screenshot:
Product-Model

Now follow one of the links on the page to navigate to the product detail page.

  1. Edit Product.aspx page
  2. Add Catalog-Item Reuse web part from the Search-Driven Content category
  3. Edit web part properties
  4. Press Change Query to bring up the Query Builder user interface
    1. On the Basics tab, switch to Advanced Mode, select Product result source in the dropdown
    2. Set Query text to productid:{URLToken.1}
    3. Press OK to close the query builder
  5. In the Property Mappings section, select ProductDescription managed property
  6. Press OK to apply changes and save the page

Finally, the Product page should look like this:
Product

Crawling Publishing Sites in SharePoint 2010

Scenario

You have a publishing site with a number of pages that use web parts to display dynamic content based on a query string parameter value. You crawl the site using the SharePoint connector but all you can find is the static page content – the dynamic content generated by the web parts is not searchable.

Solution

The SharePoint connector indexes the content of the Pages library but it ignores “complex URLs” meaning that it ignores URLs that contain query string parameters. The fix is simple – create a Crawl Rule in Central Administration and make sure that the fields are configured as follows:

  • Path: http://hostname/*
  • Crawl Configuration: Include all items in this path
    • Crawl comlex URLs
    • Crawl SharePoint content as http pages

Run a Full Crawl after adding the crawl rule and the dynamic page content should now be searchable.

Example

Let’s say we have a marketing site used to promote a number of different products. We created a single publishing page to show product information for all of the different product models and added the following web part to the page to dynamically set the page title and add product details to the page.

[ToolboxItemAttribute(false)]
public class ProductInformation : WebPart
{
    protected override void CreateChildControls()
    {
        // get the model number from query string
        string modelNumber = Page.Request.QueryString["ModelNumber"];
        if (!string.IsNullOrEmpty(modelNumber))
        {
            // assign a product category based on the model number
            string productCategory = string.Empty;
            switch (modelNumber)
            {
                case "M300":
                case "M400":
                case "M500":
                case "X200":
                case "X250":
                    productCategory = "Digital Camera";
                    break;
                case "X300":
                case "X358":
                case "X400":
                case "X458":
                case "X500":
                    productCategory = "Digital SLR";
                    break;
            }

            // set the page title
            ContentPlaceHolder contentPlaceHolder = (ContentPlaceHolder)Page.Master.FindControl("PlaceHolderPageTitle");
            contentPlaceHolder.Controls.Clear();
            contentPlaceHolder.Controls.Add(new LiteralControl() { Text = string.Format("{0} {1}", modelNumber, productCategory) });

            // add the model number and product category to the page as an H2 heading
            Controls.Add(new LiteralControl() { Text = string.Format("<h2>{0} {1}</h2>", modelNumber, productCategory) });
        }
    }
}

There’s also a static rollup page with a link to each product information page.
ProductRollupPage

We run a full crawl using a SharePoint connector and search the site for one of the product model numbers. All we get back is a single result to the rollup page.
ProductSearchBefore

Navigate to Central Administration > Search Service Application > Crawl Rules and create a new crawl rule using the settings below.
CrawlRuleComplexURLs

Run another full content crawl and then search the site for the same product model number used previously. This time the product information page is included in the search results.
ProductSearchAfter